What a site wants… What a site needs… and Business Development 2.0
November 8, 2007
We’ve been having many talks with sites that are interested in integrating Palore’s rich local content. As some of you know, we’ve started providing local search sites and IYP sites with feeds of our content that enrich their sites.
We’re currently working with two types of sites: Local sites that have a variety of information on businesses in specific locations (e.g. Los Angeles, Boston, etc.), and vertical sites that have in depth information on a specific attribute or characteristic of businesses on establishments nationwide (e.g. vegetarian, wi-fi information, etc.). It’s interesting to see how vertical sites (such as menu sites) want reviews and descriptions (basic info on various locations), and local sites (such as city guides) want menus, wi-fi information and wine details to enrich their content.
Well, you know that there’s an abundance of information out there and it’s a good feeling to know that we can save our partners scraping efforts and multiple business development deals (See Fred Wilson‘s Business Development 2.0 post).
Palore Trends: Interesting Insights on Local Business Stats
October 6, 2007
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Palore provides the richest and deepest data about local businesses in any vertical, and we post attractive facts we encounter while gathering the content.
The Analyst Perspective
June 6, 2007
I always like speaking with industry leading analysts about what we do. Partners and clients will skew things their way, team members and investors tend to be over-zealous with the product, but leading analysts and journalists will usually give you the cold truth in the right market context.
In the last few weeks I had several interesting talks and meetings with some of the best Local Search analysts and journalists in the field, including:
What helped us the most was their way of crystalizing the value proposition for site owners. For example, Greg Sterling wrote:
“…On the latter point, imagine that your site is being lost in a sea of generic search results. Now imagine you could add a logo or icon to call out your results from the others. This is branding in the context of search results, which is right now not otherwise possible. It presents a range of interesting opportunities to publishers who have been struggling with how to deal with search engines’ hold on consumer attention. If you’re the New York Times, for example, and you’re just one of dozens of publisher sources that come up when news-related searches are performed, this permits you to add your logo and call users’ attention to your content (vs. others) on Google or Yahoo search results.”
There’s always a risk of being criticized by these folks and hearing things you don’t want to hear. But at the end of the day, it’s important to get an objective opinion by people who know what they’re talking about. Thanks for helping out.
The blog post you were looking for does not exist here anymore.
Palore provides the richest and deepest data about local businesses in any vertical, and we post attractive facts we encounter while gathering the content.
Just Restaurants?
May 13, 2007
As we approach the launch date of Palore’s new US version, some of our users have asked us why we focus so much on restaurants, claiming that there’s so much more to Local Search than just restaurant search.
Indeed, there’s more to life than just looking for a place to eat, and indeed we plan on diversifying into new areas of Local Search (those of you who saw our Test environment should already have an idea of what’s coming up…).
But before moving on to larger things, I thought it would be worthwile to share some stats from the National Restaurant Association’s industry report:
- Number of US restaurants: 935,000
- Projected sales for 2007: $537 billion
- Number of employees: 12.8 million (the industry is the largest employer besides government)
Considering the fact that the Internet is becoming the primary search tool for finding restaurants, I’d say it’s a juicy little segment to start with…
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Palore provides the richest and deepest data about local businesses in any vertical, and we post attractive facts we encounter while gathering the content.
Local Search Sizzling
March 11, 2007
Piper Jaffray released a very comprehensive report on “All Things Internet”. Since I didn’t have time to read all 425 pages, I fished out some interesting facts about local search. Defined as “local search, IYP and classifieds”, local search is placed as the second most popular service on the Internet. From speaking with our users we sometimes get the feeling that local search is the only thing out there on the Web. Nice to see that we’re only slightly wrong :)
And for those of you waiting for the upcoming version release, all I can say is that it’s big and that it’s coming your way (write me a note if you want a sneak preview). Local search, beware…
Technorati Tags: Palore,, local, search,, piper, jaffray
Palore Trends: Interesting Insights on Local Business Stats
January 26, 2007
The blog post you were looking for does not exist here anymore.
Palore provides the richest and deepest data about local businesses in any vertical, and we post attractive facts we encounter while gathering the content.
Palore Trends: Interesting Insights on Local Business Stats
December 14, 2006
The blog post you were looking for does not exist here anymore.
Palore provides the richest and deepest data about local businesses in any vertical, and we post attractive facts we encounter while gathering the content.
Palore Trends: Interesting Insights on Local Business Stats
December 2, 2006
The blog post you were looking for does not exist here anymore.
Palore provides the richest and deepest data about local businesses in any vertical, and we post attractive facts we encounter while gathering the content.
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