We’ve recently started analyzing the data we aggregate from several advertising channels and there is an abundance of interesting information out there.
With the tools we’re developing, we can produce detailed reports on advertising activities of SMB’s online. A good example of such a report would be a list of plumbers who advertise online in California.

At the request of several of our customers, we have begun to turn our attention to Internet Yellow Pages sites. In general, IYP’s offer businesses 2 types of listings: free listings that usually contain only the basics like name, address and phone number and paid listings with more details and better placement.

Here are a couple of examples of the initial data we can expect. We took a look at attorneys listed on IYP’s – the charts show the percentage of paid listings out of all listings (free + paid) in a number of categories.

This initial analysis of our sample data shows that the number of attorneys who purchase online advertising packages on IYP’s varies as we look at different types of legal practices. In LA, for instance, out of attorneys listed and categorized on IYPS’s, there is a higher percentage of advertisers among accident & personal injury attorneys than among criminal law attorneys.