Coverage Analysis of Restaurant Rich Information Online
May 20, 2008
Our previous post discussed a recent poll indicating most consumers research a restaurant online prior to visiting it. Looking at the various restaurant details available online, we chose to examine and present the online coverage of 3 very different attributes: user reviews, parking and wine details. Our assumptions are that most users are interested in peer reviews, many are also interested in parking information and only a small percentage of users are interested in wine details.
Imagine our surprise to find that user reviews are available for only 16% of LA’s food & dining businesses.
Previous statistics suggest the Boston food and dining industry has wide online presence. This is also reflected here, where we see that the highest percentage of user reviews available for restaurants – 36% – is again in Boston.
As for parking information, various websites indicate whether street, valet or lot parking is available for a restaurant. This information is least available for the NYC area – parking information is provided for only 9% of restaurants.
However, restaurant wine details availability online is the highest for NYC restaurants – users can see wine lists and prices for 19% of restaurants in New York.
Palore extracted these statistics while gathering business data from 20 leading local and nationwide search sites, covering over 100,000 restaurants in major US cities. Custom content projects on any vertical are available – contact us here for more information.