Monthly SMB Online Ad Spend
August 7, 2008
A couple of weeks ago, at SMX Local & Mobile in San Francisco, our CEO, Hanan Lifshitz, presented some of our data pointing to various opportunities for online marketers who provide services for SMBs.
For creating the following chart we looked at over 6,000 businesses on leading online directories, from these categories: beauty & fitness, photographers, landscapers and limousine services. The chart shows ad spend information on LA & SF online advertisers from the above categories.
Note that since there are advertisers who pay a monthly fee for a placement package or various features in addition to a PPC add, the total of this chart is a little over 100%.
The information for the above chart was collected while working on a sales leads project for one of our customers. We provide ad spend and advertising package information to companies who sell online marketing services directly to SMBs. Our customers find that knowing how much SMBs spend on online advertising and what kind of products they purchase can dramatically improve sales conversion rates. For example, companies that sell high-end online ad services, like video, found it’s very effective to target SMBs who are already spending more than $300 a month on online advertising.