Online Presence of SMBs and Monthly Ad Spend
September 18, 2008
A couple of months ago we published a chart that suggested that SMBs who claim or update their business listings on various online directories advertise more than those who do not. In a recent sales leads project for a customer we looked at businesses from various categories in the Denver metropolitan area and examined another feature of online presence of SMBs – whether or not the advertisers have websites.
We looked at over 2,800 Denver auto dealers and repair shops. Below is a chart that represents the breakdown of advertisers, with and without a website, to low, medium, and high-end spenders.