Online Presence of SMBs and Monthly Ad Spend

September 18, 2008

A couple of months ago we published a chart that suggested that SMBs who claim or update their business listings on various online directories advertise more than those who do not. In a recent sales leads project for a customer we looked at businesses from various categories in the Denver metropolitan area and examined another feature of online presence of SMBs – whether or not the advertisers have websites.

We looked at over 2,800 Denver auto dealers and repair shops. Below is a chart that represents the breakdown of advertisers, with and without a website, to low, medium, and high-end spenders.

 
The above chart suggests that businesses with websites spend more on online advertising than businesses without websites. Indeed, we have recently been receiving feedback from our clients, who are finding it easier to sell online advertising services to SMBs who have websites.
 
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