A couple of months ago we published a chart that suggested that SMBs who claim or update their business listings on various online directories advertise more than those who do not. In a recent sales leads project for a customer we looked at businesses from various categories in the Denver metropolitan area and examined another feature of online presence of SMBs – whether or not the advertisers have websites.

We looked at over 2,800 Denver auto dealers and repair shops. Below is a chart that represents the breakdown of advertisers, with and without a website, to low, medium, and high-end spenders.

 
The above chart suggests that businesses with websites spend more on online advertising than businesses without websites. Indeed, we have recently been receiving feedback from our clients, who are finding it easier to sell online advertising services to SMBs who have websites.
 

In a project we recently did for one of our customers, we looked at whether or not SMBs claim their business listing on various online directories. Owners of SMBs can claim their listings on online business directories relatively easily: they add information such as opening hours and special offers to their basic listings. The chart below shows the results of our analysis among Health & Beauty online advertisers and non-advertisers in the West Coast:

It’s no surprise that 45% of businesses who advertise online also claim their business listing on various online directories.

It’s interesting that as many as 18% of the non-advertisers we looked at invested the time in claiming their listing on various online business directories; they recognize the importance and value of online presence and visibility. This data suggests that there is an opportunity here among non-advertising SMBs – catch the ones who know the value of online visibility and convert them to advertising customers.

Targeting the right leads increases sales conversion rates. Palore can provide comprehensive analyses of SMBs’ online behavior and point to various opportunities that derive from these analyses. If you want to know more about our Sales Leads Service or if you’re interested in a custom project, contact us here.