At the request of our customers, we have been gathering nationwide rich data on restaurants. We now have a database of close to 1 million businesses in the food & dining vertical with rich details including but not limited to menus, special features, descriptions and user reviews. The data was gathered from over 70 local and vertical sites.Compiling a nationwide analysis of user reviews of restaurants, we took the total number of restaurants we found in each state and checked how many of them have at least one user review on at least one site.
The map below shows what percentage of restaurants, in each state, has one or more user reviews on at least one site.

Restaurants Online Reviews - Nationwide Map Chart 

The three states at the top of the list, where over 23% of restaurants have at least one user review, are Massachusetts, Washington and California.Palore can provide information on small businesses from hundreds of sites in any vertical and any market, including ad spending data. If you’re interested in a custom project contact us here.

Our previous post featured statistics on attorneys who advertise on Internet Yellow Pages sites. While working on several projects for customers in the food & dining and nightlife verticals, we gathered initial advertising data from 30 leading local, vertical and IYP (Internet Yellow Pages) sites.

We stumbled upon some interesting facts regarding SMBs online advertising patterns. We focused on whether Boston restaurants and NYC night clubs advertise on a single site* or on multiple sites.

The following two charts show the results:


* By “single site” we mean that the advertiser has elected only to advertise on one site – not that only one site is the preferred choice of all “single site” advertisers.

It wasn’t very surprising to see that most of the businesses in the verticals we looked at advertise on a single site, e.g. 74% percent of online advertisers among Boston restaurants. Also, it was interesting to see that the number of businesses that advertise on multiple sites is larger than we expected, e.g. as many as 13% of online advertisers among Boston restaurants advertise on 2 sites. An additional 13% advertise on 3 sites or more amounting to a little over a quarter of Boston online advertising restaurants that advertise on more than a single site.

There may be an opportunity here for local search sites to approach local business owners who advertise only on one site and interest them in larger, potentially more effective campaigns – Palore offers such sales lead services.

Another interesting point about the data we’ve extracted is that despite the differences between the target audiences of Boston restaurants and NYC clubs, the advertising patterns seem very similar.

As always, we’d love to hear what interests you. Contact us here to suggest analyses or order a custom project.

Palore Trends Coming Up

April 21, 2008

In the last few months we kept busy acquiring content from hundreds of sources. We crawled, aggregated, normalized, cleaned and… sold our data feeds in various verticals. Nothing out of the ordinary here. But then something interesting happened. While we typically sell our aggregated content feed as a single dataset without breaking it up into its separate sources (our clients like getting a single, unified and normalized feed), about a month ago we were asked to leave the content in its raw format. We shrugged our shoulders and did what the client asked for.

The following week we got an excited call from the customer who said “Guys, did you know that Site X has double the listings of Site Y in the East Coast but very poor data in Southern California?” Our initial response was “Yes, but who cares?” Well, apparently a lot of people do. That got us thinking about sharing this data with the world. Here’s the gist of it:

Palore crawls data from hundreds of local sites and that gives us a good outlook of what content is out there. Just like Comscore or Compete have comparative data about unique users per site, we have comparative data about the depth and width of each site’s content. We also have a good view of the aggregated data that’s out there in ALL of the local sites. For example, we can tell how many auto dealerships are listed on the top 10 auto sites in each state, or which local site has the most information about Sushi restaurants.

In the coming weeks we will share this information. If you’re interested in any specific type of comparative information, let us know!

We’ve been having many talks with sites that are interested in integrating Palore’s rich local content. As some of you know, we’ve started providing local search sites and IYP sites with feeds of our content that enrich their sites.  

We’re currently working with two types of sites: Local sites that have a variety of information on businesses in specific locations (e.g. Los Angeles, Boston, etc.), and vertical sites that have in depth information on a specific attribute or characteristic of businesses on establishments nationwide (e.g. vegetarian, wi-fi information, etc.). It’s interesting to see how vertical sites (such as menu sites) want reviews and descriptions (basic info on various locations), and local sites (such as city guides) want menus, wi-fi information and wine details to enrich their content.  

Well, you know that there’s an abundance of information out there and it’s a good feeling to know that we can save our partners scraping efforts and multiple business development deals (See Fred Wilson‘s Business Development 2.0 post).