Boston Restaurants Connect with Consumers Online
May 6, 2008
While collecting information on businesses in the food & dining vertical we’ve come across many interesting details about restaurants; one of these details is a restaurant’s website.
Many restaurants use websites to interact with their customers. In fact, a recent online poll by AIS Media shows that “89% of consumers have researched a restaurant online prior to visiting a restaurant, and 57% of customers said that they check out the restaurant’s website.”
It was therefore interesting to find that percentages of restaurants operating a website vary from one city to another, and that the city with the largest percentage of restaurants with websites is Boston.
The following chart shows our statistics:
With 33% of restaurants operating a website in Boston and 21% in LA & NYC, a Boston restaurant is 57% more likely to operate a website
We haven’t had the chance to go into what each restaurant offers on its site. However, a quick examination of other attributes such as online menu shows that Boston restaurants lead the chart with more online presence. Be sure to check out our coming posts to get the figures for more comparisons.
As always – if you think of other criteria or data comparisons you’d find interesting, please share your thoughts with us.
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